Transversality and equality through technology

In the last week we have witnessed, through different journalistic media, the union conflict that Mercado Libre is going through at this time. This is not new, already in August 2019 Rappi and Glovo were involved in a similar situation.

These events invite us to understand the essence of companies such as Mercado Libre, Glovo, Rappi, among others. The aforementioned companies, referents of the Big Tech and Super App ecosystem, arise from the private initiative of entrepreneurs who have aimed to implement technological solutions and apply them to the articulation of various traditional commercial and financial activities to give them another dynamism, allowing a disruptive scenario that seeks to offer equal opportunities that allow greater access for people, with respect to the way in which these traditional activities were developed.

The main characteristic of these technological solutions is that they achieved an equalizing social transversality, allowing massive access to products and services to people and companies that could never have achieved it by traditional means since the cost of access would have been higher. The breakdown of verticality is a basic aspect in these ventures, transforming said intermediation into an agile, dynamic and cost-efficient element.

What could we say about the fintech ecosystem that it seeks through the development of technological solutions, to offer services, depending on the vertical in question, to people who would traditionally be outside the traditional financial market?

Clearly, we are facing an ecosystem of technology developers who seek social integration in a transversal way, seeking disruption with the traditional vertical scheme. These companies provide qualified, well-paid work and are pillars for the development of new technologies. It is clear that they are tools of economic development that no country can afford to discard.

Perhaps it would be a good opportunity to eradicate the erroneous appreciation of the entrepreneurial entrepreneur as a dark figure motivated only by greed and his speculative spirit. The ecosystem of the Big Tech, the Super Apps or the entrepreneur, just to mention a few, philosophically is the opposite of such appreciations. Quite the contrary, these companies are characterized by having an inclusive, transversal, disruptive spirit, seeking to offer equal opportunities and greater access through the implementation of efficient processes and costs.

For those of us who advise technology companies and are enthusiastic about the entrepreneurial spirit, the challenge lies in understanding the area of operations to develop strategies that allow us to provide our clients and potential clients with preventive solutions and dynamic strategies to be able to develop their activities in a complex environment such as the one offered by Argentina.